Content Center Privacy Policy

Our Privacy Policy was updated on September 5, 2019.

Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Introduction

Content Center is an application platform provided by Xiaomi and its affiliated companies (hereinafter refer to as "Xiaomi", "we", "our" or "us") for you, embracing content and services from several channels. You may, through this platform, view such content and services as pictures, articles and videos and also have access to daily featured items or the recommended content that may interest you.

We are committed to protecting your privacy. This Privacy Policy sets out the principles on which Xiaomi's Content Center operates, and constitutes an important part of Xiaomi Privacy Policy. In the event of inconsistency between this Privacy Policy and Xiaomi Privacy Policy with respect to Content Center, the former shall prevail. For the terms and conditions not stipulated in this Privacy Policy, Xiaomi Privacy Policy shall prevail. Terms and conditions regarding the protection of minors, security measures, and cross-border data transmission can be found in Xiaomi Privacy Policy.

This Privacy Policy is designed with your needs in mind, and it is important that you have a comprehensive understanding of our personal information collection and usage practices, while ensuring that ultimately, you have control of your personal information provided to us. This Privacy Policy sets out how we collect, use, disclose, process and store any information that you give us when you use our Content Center. For the purpose of this Privacy Policy, "personal information" refers to data that can help identify a specific person through the information itself or after linked with other information. We will use such information in strict accordance with this Privacy Policy.

Ultimately, what we want is the best for all our users. Should you have any questions about our personal information processing practices, please contact privacy@xiaomi.com to address your specific concerns. We will appreciate your feedback.

1. What information is collected by us and how do we use it?

1.1 Personal information that we collect and use with your authorization

The purpose of collecting personal information is to provide you with products and/or services and to ensure that we comply with applicable laws, regulations and other regulatory requirements. You have the right to choose whether or not to provide the information we have requested, but in most cases, if you do not provide your personal information, we may not be able to provide you with our services or respond to your queries. The related features include:

  1. Viewing function

    In the Content Center, you may have one-stop access to content and services from several channels, such as pictures, articles and videos. For that, we may need to collect the model of your device through which you use our service, your device identifier (IMEI/OAID, Mac address, and Android ID), system version information, network type, device screen size and resolution, system settings (such as language and country/region), etc. for the purpose of bringing the best content or service to you.

    We will also collect your IP address to recognize your approximate position, for the purpose of providing you with local news recommendations.

    You may click to follow the authors that interest you, and receive the corresponding content released by such authors. To accurately push the content you may need, we may collect your account information.

    You may also comment on, give likes to, collect and share content to any other platform. For that, we may collect data on your comments, likes and collections.

  2. Share my feed

    You may share your feed to the circle module through the Content Center, so as to realize the social interaction function. You may edit your personal homepage, set your nickname, head portrait, background photo, date of birth, gender and signature. For that, we will collect the information and photos released by you, and display your nickname, head portrait and released content.

1.2 Personal information you may choose whether to authorize us to collect and use

  1. To improve your experience in using Content Center service, we may collect and use your personal information for our additional functions below. If you do not provide such personal information, you may use Content Center services still, but may not have access to such additional functions. The additional functions include:

    The additional functions contained in this application are ones on the basis of picture uploading. You may change your head portrait or homepage background by uploading your photo through the Content Center, or share your feed by uploading pictures through the Content Center. The aforementioned additional features will require you to enable access to your album (photo gallery) in your device, so as to collect and use the information required by such functions. Attention: If you enable access, it means that you authorize us to collect and use such personal information. However, if you disable access, it means that you withdraw your authorization and we will not collect or use your personal information any more, and cannot provide you with the aforementioned functions. Your disabling the authorization will not forbid us to process your personal information obtained with your authorization up until the point of disabling.

  2. To recommend and display personalized content to you, we will collect the related data, and bring you the information on features or services (such as everyday hotspot content) that interest you through algorithms; or we will display the content that you may wish to find in your search. For that purpose, we may collect your information, such as device identifier (IMEI/OAID Mac address, or Android ID), device model, system version information, system settings (language, and country/region), device screen resolution ratio, IP address, webpage access and operation records. We will get the information collected from your various devices connected so that we can provide consistent services for you through those devices. We may combine information from some service with information from other services so as to provide you with services, personalized content and suggestions. You may, at any time, close this function in the settings. For more such information, please refer to the part "Your rights" below.

1.3 You are fully informed that we may collect and use personal information without your consent if:

  1. The personal information is vital to national security and defense;
  2. The personal information is vital to public safety, public health, and major public interests;
  3. The personal information is related to criminal investigations, prosecutions, trials, or execution of judgments;
  4. The personal information is essential for protecting major legitimate rights (including life and property) and interests of the personal information subject or other people, but it is hard to obtain the subject's consent;
  5. The personal information collected is made public by the subject at their own discretion;
  6. The personal information is collected from public sources, such as news reports or government announcements;
  7. The personal information is necessary for us to sign the contract as required by you;
  8. The personal information is necessary to maintain the safe and steady operation of products and/or services provided, such as for discovering and handling faults of products and/or services;
  9. The personal information is required for legal news releases; and
  10. The personal information is de-identified in the results of statistical or academic research based on public interest.

1.4 Non-personally identifiable information

We may also collect other types of information which are not directly or indirectly linked to an individual (and which may not be defined as personal information). Such information may include statistical data generated when you use a specific service, such as device related information, daily usage events, page access events, page access time, session events, such online monitoring data as request duration and the number of requests and error requests, and application crash events. The purpose for such collection is to improve the services we provide to you. The type and amount of information collected depends on how you use our products and/or services. For the purpose of this Privacy Policy, such aggregated data is not personal information as it cannot be used to identify you. However, if we combine non-personal information with personal information, such information will be treated as personal information.

2. Retention policy

We retain personal information for the period necessary for the purpose of the information collection described in this Privacy Policy or as required by applicable laws. We will cease to retain and delete or anonymize personal information once the purpose of collection is fulfilled, or after we confirm your request for erasure, or after we terminate the operation of the corresponding product or service. An exception to this is personal information that we are processing for public interest, scientific, historical research or statistical purposes. We will continue to retain this type of information for longer than its standard retention period, where permitted based on applicable laws, even if further data processing is not related to the original purpose of collection.

Your information will be saved within the territory of the People's Republic of China.

3. Your rights

3.1 Controlling settings

We recognize that privacy concerns differ from person to person. Therefore, we provide examples of ways Content Center makes available for you to restrict the collection, use, disclosure or processing of your personal information and control your privacy settings:

If you have previously agreed to us using your personal information for the aforementioned purposes, you may change your mind at any time by writing or emailing us at privacy@xiaomi.com.

3.2 Your rights to your personal information

Depending on applicable laws and regulations, you have the right to access, rectification, and erasure of any other personal information that we hold about you (hereinafter referred to as the request).

You may also access and update the details relating to the personal information in your Mi Account at http://account.mi.com or by signing into your account on your device. For additional information, please write to us or contact us at the email address below. Email: privacy@xiaomi.com.

Most laws require that the request made by the personal information subject follows specific requirements, and this Privacy Policy requires that your request satisfies the following conditions:

Once we obtain sufficient information to confirm that your request can be processed, we shall proceed to respond to your request within any timeframe set out under your applicable data protection laws. In detail:

We have the right to refuse to process requests that are not meaningful/entangled, requests that damage others' right of privacy, extremely unrealistic requests, requests that require disproportionate technical work, and requests not required under local law, information that have been made public, information given under confidential conditions. If we believe that certain aspects of the request to delete or access the information may result in our inability to legally use the information for the aforementioned anti-fraud and security purposes, it may also be rejected.

3.3 Withdrawal of consent

3.4 Cancelling a service or account

If you wish to cancel a specific product or service, you can send an email to privacy@xiaomi.com to request termination.

If you wish to cancel the Mi Account, please note that the cancellation will prevent you from using the full range of Xiaomi products and services. Cancellation may be prevented or delayed in certain circumstances. To protect your or others' legitimate rights and interests, we will judge whether or not to support your request for cancellation based on your use of various products and services of Xiaomi.

4. Third-party websites and services

Our Privacy Policy does not apply to products or services offered by a third party. Depending on the Content Center product or service you use, it may incorporate third parties’ products or services involving content recommendation of third parties. Some of these will be provided in the form of links to third parties’ websites, and some will be accessed in the form of SDKs, APIs, etc. Your information may also be collected when you use these products or services. For this reason, we strongly suggest that you spend time reading the third party’s privacy policy just like you read ours. We are not responsible for and cannot control how third parties use personal information which they collect from you. Our Privacy Policy does not apply to other sites linked from our services.

5. Contact us

If you have any comments or questions about this Privacy Policy or any questions relating to Xiaomi’s collection, use or disclosure of your personal information, please contact us at the address below referencing “Privacy Policy”. When we receive privacy or personal information questions about access/download requests, we have a professional team to solve your problems. If your question itself involves a significant issue, we may ask you for more information. If you are not satisfied with the response you received, you can hand over the complaint to the relevant regulatory authority in your jurisdiction. If you consult us, we will provide information on the relevant complaint channels that may be applicable based on your actual situation.

Mailing address:

Rainbow City of China Resources, No.68, Qinghe Middle Street, Haidian District, Beijing

China 100085

Email: privacy@xiaomi.com