Privacy Policy on Location-Based Services

"Location-based services" refers to the process of information collected by Xiaomi Corporation and its affiliated companies (hereinafter referred to as "Xiaomi" or "Us"), third-party apps and websites from the current location of your device, in order to provide you with various location-based services. To use these features, you have to turn on "Location access" on your device. Apps and websites won't collect location data unless you agree. Apps can request to gain either partial or complete permission to access data on your location.

This Privacy Policy sets out how Xiaomi collect, use, disclose, process and protect any information that you give us when you use location-based services. It is important that you have a comprehensive understanding of our personal information collection and usage practices, as well as full confidence that ultimately, you have control of any personal information provided to Xiaomi. By using location-based services, you are deemed to have read, acknowledged and accepted all the provisions stated here in the Privacy Policy, including any changes we may make from time to time. We are committed to protecting the privacy, confidentiality and security of your personal information by complying with applicable laws (including local data protection legislation).

Ultimately, what we want is the best for all our users. Should you have any concerns with our data handling practice as summarized in this Privacy Policy, please contact privacy@xiaomi.com to address your specific concerns. We will be happy to address them directly.

At any time you may stop using our services by turning off the "Location access" in Settings > Additional settings > Privacy > Location, or revoking the location-based services permissions for specific apps in Security > Manage apps > Permissions.

1. What information is collected and how can we use it?

To provide our location-based services, we may collect the following types of information (which may or may not be personal information). If you don't provide your personal information, we may not be able to provide you with our services.

Device information: We may collect data related to your device, such as IMEI serial number, IMSI serial number, MEID serial number (limited to CDMA), and device model number, in order to identify positioning devices and improve our location services.

Location information: We may collect various data related to your location, such as cell tower location data, Wi-Fi hotspot data, and the real-time geographic location of your device, in order to provide location-based services.

Here are more details on how we use your information (which may include personal information):

  • To provide location-based services—When you or the app you are using need to get your location (for example when using the camera feature, DiDi's service, or navigational apps, etc.), we will encrypt the data we collected about your nearby locations and make use of various positioning techniques (including but not limited to: GPS positioning, base station positioning, Wi-Fi positioning, fusion positioning, etc.) to provide information on your current location.
  • To build an information database on geographical location—We will anonymize and encrypt crowd-sourced data on geographical locations collected from Wi-Fi, hotspots and cell towers to expand the crowd-sourced database correspondingly, so as to improve our location-based services. This location data is collected anonymously in a form that doesn't personally identify you.
  • To predict important locations—Based on the location-based services you use and your usage history, we will calculate the places that you have been to recently, and the frequency as well as the time spent of your trips to analyze the places important to you. These predictions will then be used to provide personalized services for you, for example, predicting the addresses of your home and office, routes of travels.
  • To create location-based reminders—We will use your location information to create reminders related to your geographical location as needed, such as the "Location-based alarm" and "Arrival reminder" features, you will be able to receive reminders when you reach a certain place.
  • To provide location-based ads—We will use your location information to provide customized ads that may require your geographical locations. For example, we may provide internal departments of Xiaomi Corporation or third-parties (for example Meituan-Dianping) with partial and rough data about your location, in order to provide predictive advertising services.
  • To provide suggestions related to your locations—We will use your location information to provide convenient and personalized suggestive services as needed. If you ask your Mi AI Speaker about the traffic status from your home or to the office, we will predict the location of your home or office.
  • If you don't provide the information mentioned above, our systems won't be able to provide location-based services for you. At any time you may stop using our services by turning off the "Location access" in Settings > Additional settings > Privacy > Location, or revoking the location-based services permissions for specific apps in Security > Manage apps > Permissions.

    2. With whom we share your information?

    We don't sell your personal information to any third parties.

    We may disclose your personal information on occasion to third parties in order to provide the services that you have requested. We will provide these third-party service providers (including AutoNavi, Baidu, and Tencent) with your IMEI serial number, location-based data, Wi-Fi data, and cell tower locations. Under any circumstances, Xiaomi will only share the personal information authorized by you, and such authorization will include the sub-handler of your personal information. You should know that when Xiaomi shares your personal information with a third-party service provider under any circumstance described in this section, Xiaomi will contractually specify that the third party is subject to practices and obligations to comply with applicable local data protection laws. We strongly suggest that you learn about the privacy policies of those third parties. If you no longer want us to share your personal information, contact privacy@xiaomi.com to address your concerns.

    3. Retention policy

    Personal information will be held for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. We shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information.

    4. Order of precedence

    In the event of inconsistency between Xiaomi Privacy Policy and this Privacy Policy, this Privacy Policy shall prevail. For the terms and conditions not stipulated in this Privacy Policy, Xiaomi Privacy Policy shall prevail.

    5. Contact us

    If you have any comments or questions about this Privacy Policy or any questions relating to Xiaomi's collection, use or disclosure of your personal information, please contact our Data Protection Officer at the address below referencing "Privacy Policy":

    Xiaomi Singapore Pte. Ltd.

    20 Cross Street, China Court #02-12

    Singapore 048422

    Email: privacy@xiaomi.com


    Thank you for taking the time to understand our Privacy Policy!